Microsoft “Identity Guidelines” Challenge
Identity Guidelines ensured ‘Brand Consistency.’
The “Identity Guidelines” Project
With Dynamics Identity Guidelines in play, its foundation afforded new inspirational and informational projects to be created consistently and on time. (Here, a visual theme was utilized to create several touch points of Microsoft’s Insights campaign.) When effectiveness is combined with concept a consitent and upbeat and eye-catching manner is created.
The “Brochure” Systems Project
The previous Dynamics’ sales brochures were heavy on graphics, with little content to explain complex programs. In these examples, balanced graphics and content was used for optimum informative power. Their covers were designed with colorful and user-appropriate imagery that communicate diversity, friendliness, and ability.
The “Direct Mail” Projects
Annually, Microsoft holds several conferences that pay homage to their customers and partners for ‘excellence.’ While referring to Microsoft’s brand identity guidelines, a variety of design approaches were created to highlight the theme of each event. The resulting approaches were also audience and contextual specific.
